Honesty, Learning, Rigor
HONESTY (Doing anything significant requires confronting uncomfortable truths.)
LEARNING (Every project is an adventure of risk, analysis, and the chance to leave a legacy.)
RIGOR (Relentlessly thinking through the details as much as the big picture.)
TRONVIG is a boutique brand strategy and management consulting firm based in Brooklyn, New York.
For the past 20+ years, TRONVIG has worked with organizations large and small across the cultural, nonprofit, and commercial sectors, helping clients find and clarify a strategic position that allows them to differentiate themselves from the competition. We do this using a set of time-tested tools that have been developed and refined over the years.
In order to be effective, organizational brands must be tied to strategy and be supported by the most deeply held convictions of an organization—its core values. The brand promise an organization makes must resonate not only with the audience it seeks to reach but also with all internal stakeholders who have a responsibility to deliver on promises made. A brand strategy must therefore operate 360 with equal emphasis and effort applied internally and externally.
Strategy demands a meaningfully differentiated position in the marketplace, though this alone does not guarantee success. The second, harder part is to support the strategy through operational behavior. This is often the weakest link in branding work. Our management consulting practice is designed to systematically strengthen the connection between strategy and organizational behavior and thus connect the brand strategy to tangible business results.
―Leonardo da Vinci
—Dwight D. Eisenhower
We are always excited to hear from qualified and interesting people. Please feel free to submit an application and we will contact you in the event of future openings.
We are always seeking smart and motivated interns to help in our Brooklyn office. As an intern your responsibilities will vary. You will be involved in qualitative research for our clients including summaries and analysis of interviews we conduct. You’ll be expected to contribute to our blog. You may also attend workshops as a note-taker and analyst. Our office is small and we all juggle different responsibilities. Our work is equal parts independent and collaborative; we are learning constantly and our culture is very open. We expect our interns to be intellectually curious, self-directed, and able to take a project and follow it through to completion.
Internships are open to current students who have completed two full years of college. We require a minimum commitment of ten weeks and the position is open year-round. We welcome all academic interests and do not require specific coursework in brand strategy or marketing. You must be a thorough researcher, a rigorous analyst, and have a demonstrated ability to write with clarity and finesse. You should be comfortable discussing complex ideas and be confident articulating an argument.