Noelia Hobeika Organizational Strategist

Noelia joined Tronvig upon completing a master’s degree in Arts & Cultural Management at New York University, where she wrote an award-winning thesis on best-practice museum rebranding strategies.

While the cultural sector remains an area of focus (Noelia has contributed to projects with the National Museum of Women in the Arts, the Rubin Museum of Art, and Luci Creative), her interest in change management and organizational culture has become industry agnostic. Whether for financial services firms, nonprofit health care organizations, or tech startups, Noelia is committed to enhancing workplace culture by helping clients align their brand aspirations with their operational practices and behaviors.

Working at the intersection of brand strategy, management consulting, and organizational psychology, Noelia has co-managed the development and implementation of a set of Core Values within several organizations, including NK Architects and the Visiting Nurse Service of New York. She is a strong advocate of empathy in the workplace, and presented on its tangible benefits at the 2019 Communicating the Arts conference with a talk titled “Leveraging Collaboration: How Cultivating Professional Empathy Leads to Greater Organizational Performance.”

Prior to completing her master’s degree, Noelia worked as the text editor at Berlin-based art and design publishing house Gestalten, where she oversaw the text content of over forty titles ranging from utopian architecture to still life photography and wrote the preface to four books. Noelia also holds a bachelor’s degree in English and Visual Studies from Haverford College, and is fluent in French, Spanish, and Lebanese Arabic.

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