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National Museum of Women in the Arts

“It’s been dazzling to watch the transformation of the National Museum of Women in the Arts.”
– Kriston Capps, Writer, Washington City Paper
“Tronvig Group is helping the National Museum of Women in the Arts with its organizational and exhibition strategy. This is important and transformative work, and as part of this, Tronvig Group has also given us an audience segmentation schema that clarifies motivations for our diverse audiences. This boosts the effectiveness and efficiency of all our marketing efforts by allowing us to check the specific marketing action against the needs of its target audience.”
– Amy Mannarino, Director of Communications and Marketing, National Museum of Women in the Arts
“What you have done for us is you have taken the thing that every organization needs—a brand identity—and shown that there are a lot of strategic questions that need to be worked out first in order for it to succeed. Otherwise, it’s just flash-in-the-pan stuff.”
– Susan Fisher Sterling, Director, National Museum of Women in the Arts

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