Intrepid Museum Rebrand by James Heaton October 5, 2023 Museums Today, the new visual identity system and tagline for the Intrepid Museum was publicly announced. This brings the Museum forward from many years as the Intrepid Sea, Air & Space…
The Brand Authenticity Challenge by Therese Nguyen November 29, 2021 360 Branding These days, most branding and marketing discussions will include the concept of brand authenticity. The buzzword is a staple in coverage of Gen Z and millennial consumers, symbolizing younger generations’…
