Tronvig,
agency practitioner
of Socratic Creative

The work of asking fundamental questions ahead of any creative work. Answers come from client experience and the mind of the customer. Socratic Creative distills robust answers to key questions into actionable creative guidance. Simple, effective, rarely done.

Our Work
“You know what it means to be on our team.”
“Humbling and humanizing. ”
“Rare ability to always think strategically.”
“You had me at Hello.”
“Your work absolutely lives on.”
“Thorough and effective.”
National Gallery of Art
“Global marketing finally has a solid foundation.”
“Most thorough, thoughtful and original.”
“Stood out as insightful truth-tellers.”
“Solid strategic guidance as well as creative.”
“Intention behind every creative element.”
“Tronvig is like a healthy addiction.”
“Solid and actionable strategic guidance.”
“Whole organization has made a perceptible shift.”
“A goldmine—a modest yet brilliant expert.”
“Continued positive feedback from all corners.”
“Guided us to consensus—not an easy thing to do.”
“Steadfast creative partners all along the way.”
“Singing your praises.”
“An astounding 344% increase in attendance.”
“Be prepared to be shaken up.”
“Such positive energy.”
“Deep and insightful work with tough but clear implications.”
“Award-winning.”
"‘A-ha’ moment: focus on the visitor!"
“Clear, profound & immediately actionable recommendations.”

Museums and Cultural
Organizations

So you have a compelling offer that you know your prospective visitors will value. The task of advertising is to communicate that offer in a way that your audience will notice amidst the thousands of marketing messages that bombard them each day. Achieving this goal takes superior design and sharp copywriting—but these will amount to white noise without a clear strategy that engages the viewer to find out more.

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Nonprofit Healthcare
Organizations

Healthcare marketing brands tend to be relatively weak and the industry as a whole is risk-averse, highly complex, hierarchical, and poorly incentivized for innovation. Yet the work is important, and the societal benefit profound. So let’s bring the level of marketing up, especially for all those organizations that are truly bringing value to the world.

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Commercial
Enterprises

Marketing is an essential tool for businesses, though it’s often misunderstood. Our definition of it is simple: “customer understanding, applied.” It is about knowing who your customers are and what they value. With this insight you can avoid wasting your resources on the wrong customers or the wrong messages, and instead, target the right customers with messages that resonate.

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BLOG HIGHLIGHTS

Advertising & Marketing Healthcare

The Struggle to Find Home Care Workers

With most older adults and people with disabilities understandably preferring to live at home for as long as possible, the demand for dedicated in-home caregivers has surged. But the whole industry is

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Advertising & Marketing Culture Museums

Museum Advertising That’s Not a Waste of Money

Run your museum exhibition advertising campaign with as little waste as possible. It’s a five-step process. Simple but not easy.

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Culture Museums Other thoughts

Museums and Community: The Struggle to See What’s Right In Front of You

Deborah Ziska, former Chief of Press and Public Information at the National Gallery of Art in Washington DC, just published an article on the AAM blog about her experience

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Advertising & Marketing Healthcare

Tronvig Creates Super Bowl Ads for Consumer Directed Choices

It’s not every day that you get to put your client on the Super Bowl. It’s one of the holy grails of advertising. This is the abbreviated story of our little 15-second

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Advertising & Marketing

The AI Effect: Navigating the Rise of AI in Marketing

Having worked for over a quarter century in the ever-changing world of advertising, and having collaborated with some excellent professional peers in public relations (PR) throughout that time, I’ve witnessed these two

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Advertising & Marketing Healthcare

The Struggle to Find Home Care Workers

With most older adults and people with disabilities understandably preferring to live at home for as long as possible, the demand for dedicated in-home caregivers has surged. But the whole

READ MORE

Advertising & Marketing Culture Museums

Museum Advertising That’s Not a Waste of Money

Run your museum exhibition advertising campaign with as little waste as possible. It’s a five-step process. Simple but not easy.

READ MORE

Healthcare Organizational Alignment

Personal Narratives As Catalysts for Connection and Action

The emotional connection forged through personal narratives is indispensable. Stories make issues concrete and relatable, transforming abstract concepts into lived experiences. They turn complex issues into narratives that anyone can

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Advertising & Marketing Branding 360 Healthcare Museums Nonprofits

Brand Value Map

Your complete organizational brand value is distilled into 3 pillars, the intersection of which represents your brand value delivered through experience. This helps us assess the means by which your

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Advertising & Marketing

The AI Effect: Navigating the Rise of AI in Marketing

Having worked for over a quarter century in the ever-changing world of advertising, and having collaborated with some excellent professional peers in public relations (PR) throughout that time, I’ve witnessed

READ MORE

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300 articles
on the full
Tronvig blog.

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