Brand Strategy & Advertising Experts

Tronvig,
agency practitioner
of Socratic Creative

The work of asking fundamental questions ahead of any creative work. Answers come from client experience and the mind of the customer. Socratic Creative distills robust answers to key questions into actionable creative guidance. Simple, effective, rarely done.

Our Work

“You know what it means to be on our team.”

“Humbling and humanizing. ”

“Expert knowledge to inform our decision-making process.”

“You had me at Hello.”

“Your work absolutely lives on.”

“Thorough and effective.”

National Gallery of Art

“Global marketing finally has a solid foundation.”

“Most thorough, thoughtful and original.”

“Stood out as insightful truth-tellers.”

“Solid strategic guidance as well as creative.”

“Intention behind every creative element.”

“Tronvig is like a healthy addiction.”

“Solid and actionable strategic guidance.”

“Whole organization has made a perceptible shift.”

“A goldmine—a modest yet brilliant expert.”

“Continued positive feedback from all corners.”

“Guided us to consensus—not an easy thing to do.”

“Steadfast creative partners all along the way.”

“Singing your praises.”

“An astounding 344% increase in attendance.”

“Be prepared to be shaken up.”

“Such positive energy.”

“Deep and insightful work with tough but clear implications.”

“Award-winning.”

"‘A-ha’ moment: focus on the visitor!"

“Clear, profound & immediately actionable recommendations.”

Museums and Cultural
Organizations

So you have a compelling offer that you know your prospective visitors will value. The task of advertising is to communicate that offer in a way that your audience will notice amidst the thousands of marketing messages that bombard them each day. Achieving this goal takes superior design and sharp copywriting—but these will amount to white noise without a clear strategy that engages the viewer to find out more.

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Nonprofit Healthcare
Organizations

Healthcare marketing brands tend to be relatively weak and the industry as a whole is risk-averse, highly complex, hierarchical, and poorly incentivized for innovation. Yet the work is important, and the societal benefit profound. So let’s bring the level of marketing up, especially for all those organizations that are truly bringing value to the world.

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Commercial
Enterprises

Marketing is an essential tool for businesses, though it’s often misunderstood. Our definition of it is simple: “customer understanding, applied.” It is about knowing who your customers are and what they value. With this insight you can avoid wasting your resources on the wrong customers or the wrong messages, and instead, target the right customers with messages that resonate.

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BLOG HIGHLIGHTS

Advertising & Marketing Branding 360 Culture Museums

Is the Museum Brand God Dead?

March 30, 2025

Maybe you still need a brand. And maybe that brand is not a constraint—but a responsibility. What does this mean for museum branding?

Nonprofits

The Economic and Social Impact of Nonprofits

December 10, 2024

Nonprofits often operate in the background, but they shape much of our world. A deeper look at the economic and social impact of nonprofits.

Culture Museums

Feeling Very American at Museum Forward in Jakarta

November 19, 2024

Presenting on brands and museums at Museum Forward Jakarta gave me the experience of being way out of my cultural depths while having to take professional action.

Advertising & Marketing Culture Museums

Museum Advertising That’s Not a Waste of Money

May 13, 2024

Run your museum exhibition advertising campaign with as little waste as possible. It’s a five-step process. Simple but not easy.

Advertising & Marketing Branding 360 Healthcare Museums Nonprofits

Brand Value Map

March 30, 2024

A Venn diagram summarizing how your organization brings value to its customers, and who among those customers will be most naturally predisposed to appreciate the offer.