We focus as much on the inside as the outside.

A powerful brand is visual but it’s also behavioral.

It’s about what you do, why you do it, and how you do it differently from others. In other words, it has to be built on organizational strategy. The people on the inside—employees, donors, and other stakeholders—are just as important as your customers, visitors, or prospects.

We’ve got a time-tested process to put all of these elements in order, make sure they’re true, and then let the world know.

Discovery

Discovery

We start every project with a diagnostic workshop that brings together all key stakeholders, staff, and project partners to build consensus and momentum around the project objectives. In this meeting, we’ll create the organization’s Brand Pyramid which answers some fundamental questions and guides the rest of the process. We’ll also make a hypothesis for the organization’s differentiated value proposition which we can test in the research phase.

See this in action: Case Study

Tronvig Group In-House Capabilities
  • Brand Audit
  • Brand Pyramid
  • Mission & Vision Development
  • Brand Value Mapping
  • Strategic Planning
Offered Through Close Partnerships
  • Opportunity & Impact Assessments
Research

Research

It’s crucial for an organization to be able to see itself as its customers do. A truly strategic process must incorporate an outsider’s perspective. Our qualitative research methodology uses in-depth projective interviews with key target groups. We’ll figure out where your competitive advantage is: where does your offer intersect most naturally with what the audience needs?

We can also add quantitative support to our qualitative research to tackle key questions that may emerge.

Tronvig Group In-House Capabilities
  • Qualitative Audience Research
  • Competitive Advantage Analysis
  • Stakeholder Interviews
Offered Through Close Partnerships
  • Quantitative Audience Research
  • Peer benchmarking
  • Website User Testing
Brand Strategy

Brand Strategy

At this point we’ve got internal insight from Discovery and external insight from Research. Time to put it all together. The backbone of brand strategy is your positioning statement, which defines your key target audience, the area in which you compete, your differentiated value proposition, and what you aspire to be known for in the world. We’ll craft the statement to be ambitious enough to drive marketing efforts and influence operational decisions across the organization. It’s also an inspirational statement—it will make a promise that everyone is excited to work together to deliver upon.

With the position established, you can assess the strategic alignment of virtually any current or future tactical activity or product: websites, exhibitions, programs, events, advertising campaigns, publications, etc.

See this in action: Case Study

Tronvig Group In-House Capabilities
  • Brand Positioning
  • Audience Targeting Recommendations
  • Rollout Plan
  • Brand Architecture
Offered Through Close Partnerships
  • Communications Strategy
  • Content Strategy
  • Program Development
  • Exhibition Strategy
Branding & Design

Branding & Design

Strong brands make promises they are able to keep. We create visual brand systems that are well conceived and consistently delivered, but to prevent a brand from being just an empty promise, we also help carry a brand forward into operational practice and behavior. Without this additional work, a brand can be become an empty espousal or the cornerstone of an unsupportable strategic position. Internal brand work (Organizational Alignment) is just as important as the external brand work (visual branding). 360 branding incorporates both the visual and the behavioral. 360 branding thus encourages every member of an organization to make positive contributions in support of organizational brand promises made.

Tronvig Group In-House Capabilities
  • Cultural Alignment (Leadership/Staff/Board)
  • Graphic Design
  • Collateral Design
  • Copywriting
  • Signage & Wayfinding Systems
Offered Through Close Partnerships
  • Visual Identity Systems
  • Naming
  • Web Design & Development
  • Information Architecture
  • Board Development
Advertising & Marketing

Advertising
& Marketing

Marketing and Advertising is where the strategy comes to life in ways that are expressly public. Should the advertising be visually appealing? Absolutely. But that does not mean personal taste should override strategy and customer understanding. Our process ensures that design responds to audience needs and is built on sound business goals. This is one of the reasons we are not your typical agency—we won't give you eye candy that's easy to approve but not grounded in strategy.

Tronvig Group In-House Capabilities
  • Campaign Development & Design
  • Marketing Plans
  • Copywriting
  • Production:
    Print/Online/Outdoor/
    Broadcast
Offered Through Close Partnerships
  • SEO
  • SEM
  • Integrated Media Planning:
    Print/Online/Outdoor/
    Broadcast
  • Media Buying
  • Media Trafficking
  • Campaign Optimization
  • Media Reporting & Analytics
  • Social Media Marketing
  • Public Relations
  • Video Production
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