May / 15 / 2013
Marketing of the Bronx Museum
by James Heaton
Museums exist in particular places. The Bronx Museum exists in the South Bronx, it's a contemporary art museum located right in the middle of the poorest community in the continental United States. A community that could not be more distant from the stereotype of the white-wall, high-art tradition underpinning much of the aesthetics and behaviors that permeate the world of contemporary art.read more
May / 8 / 2013
Grant's Interest Rate Observer
by James Heaton
Grant’s Interest Rate Observer, the financial publication best known for blending ancient and modern ideas, today unveils a thoroughly 21st century Website designed by Tronvig Group.read more
ICI Restaurant
by James Heaton
Tronvig Group developed the brand, signage, website and collateral for this local Ft. Greene, Brooklyn farm to table restaurant and event space. ICI French Country Kitchen, Est. Brooklyn 2004.read more
Cerami
by James Heaton
Cerami—headed by Victoria Cerami—is the creme de la creme of acoustic engineering firms. Founded in 1965 by Vito Cerami, the firm pioneered many of the design and construction practices now commonly used for noise and vibration control in modern commercial and residential buildings.read more
December / 19 / 2012
Guantánamo Public Memory Project
by James Heaton
The Guantánamo Public Memory Project uses first person accounts, "Stories;" historical context, "Timeline;" and geography, "Place;" to create a rich picture of this unique place. Our final design presents a metaphorical window through which you can now see the Guantanamo Bay Naval Base—as a place, as a history, as a collection of real people's stories—more clearly.read more
October / 25 / 2012
The Harwood Institute for Public Innovation
by James Heaton
Is your organization searching for ways to engage the local community, and do so effectively? Meet the experts: The Harwood Institute.read more
October / 18 / 2012
NYU Center for Spiritual Life
by James Heaton
New York University was calling. It turned out to be the newly minted Center For Spiritual Life. When I spoke to the co-director, a lively, amiable and eminently likable Ms. Shy, I asked what they needed done. She answered with the now dreaded assertion, “We want a new website.”read more
Open House New York Map Feature
by James Heaton
The Open House New York weekend map feature has a few improvements this year, and still serves as a good example of visual data navigaion.read more
July / 19 / 2012
Reversible Destiny Website
by James Heaton
The new Reversible Destiny Foundation website is a metaphorical extension of their persistent and active interference with death, and the death dealing habits that populate a normal life. She aims no lower than to free you physically and mentally from the confines of assumption about your body, your perception of the world—and very literally—to free you from death.read more
July / 11 / 2012
Historical Game Characters for Museums
by James Heaton
We have had to create a few historical game characters for games targeted at kids. Along the was we have acquired some insights that may be useful to others doing the same or similar things.read more
July / 1 / 2012
Chaffetz Lindsey Brand Refresh
by James Heaton
Having grown to more than 20 persons the basic brand message needed to be put in the context of the firm they were becoming.read more
July / 1 / 2012
Home Grown Books
by James Heaton
Home Grown Books has created a wonderful series of early readers that don't insult the intelligence of kids as they are just starting to learn to read.read more
The Work of Hope Microsite
by James Heaton
Rich Harwood published the Work of Hope. Tronvig Group designed the book and created this microsite for it as part of the larget branding and marketing work that we are doing for the Harwood Institute of Public Innovation.read more
June / 1 / 2012
Center For Social Inclusion Website Refresh
by James Heaton
Two years into it’s young life–after we initially created it–the Center For Social Inclusion website needed a refresh.read more
Dutch New York Educational Game for Kids
by James Heaton
The Dutch New York educational game for kids was created by Tronvig Group for the DiMenna Children's History Museum as part of a suite of educational games.read more
March / 29 / 2012
Advertising in the Facebook Age: Bronx Museum Free Campaign
by James Heaton
We launched the Free advertising campaign for the Bronx Museum this week as they announce to the world, and particularly to the Bronx, that they are going free to the public. Museum advertising often speaks primarily to the converted. This is an attempt to start up a conversation with museum virgins.read more
March / 7 / 2012
Digital News Ventures
by James Heaton
Digital News Ventures the Media Development Loan Fund has created a fund for new ventures in the digital news media space. The idea is to seed the ideas that will facilitate the health and continuity of independent journalism as news continues to shift into the digital arena.read more
New-York Historical Society, Revolution
by James Heaton
New-York Historical Society, Revolution Exhibit website.read more
DiMenna Children's History Museum Website
by James Heaton
Tronvig Group created a website for the New openend DiMenna Children's History Museum, part of the New-York Historical Society.read more
DiMenna Children’s History Museum Website Kid’s Home
by James Heaton
DiMenna Children's History Museum website kid's home page shows the kid's club house. This serves as home base for all of the games we created as part of the DiMenna Children's History Museum website.read more
November / 9 / 2011
Sloppy Copy
by James Heaton
Tronvig Group has launched the DiMenna Children's History Museum website as part of the New-York Historical Society website. Featured on this new website is a kids section that showcases the first of three kid-friendly educational games: Sloppy Copy.read more
SWAN (Shuang Wen Academy Network) Brochure
by James Heaton
Shuang Wen Academy Network is a Mandarin after school and summer program. Their website and collateral are in three languages. English, Traditional Chinese and Simplified Chinese.read more
October / 3 / 2011
Open House New York Website
by James Heaton
The result of this design effort, done in collaboration with their Paul Lombardi, is a sprawling, image-driven website that showcases the rich architectural treasure trove that is New York City.read more
September / 21 / 2011
Madeline Schwartzman's See Yourself Sensing Website
by James Heaton
Rarely do you get handed a project with some of the coolest, strangest images and ideas on the planet as your visual assets. This was the case for the book website for Madeline Schwartzman's See Yourself Sensing.read more
July / 18 / 2011
New-York Historical Society Museum Website
by James Heaton
Last summer Tronvig Group answered a proposal request to redesign and rebuild the New-York Historical Society's institutional website. Last week it became a living, breathing entity on the web.read more
June / 26 / 2011
Morris-Jumel Mansion Website
by James Heaton
"From concept through to final website design & development, Tronvig Group displayed a unique capacity to effectively utilize 21st Century technology to interpret the historical significance of this 18th Century treasure." —Ken Moss, Director, Morris-Jumel Mansionread more
December / 28 / 2010
New-York Historical Society Contest Page
by James Heaton
New-York Historical Society Times Square Photo Contest submission page. Using a little bit of digital billboard advertising in Times Square the Photo contest attracted over 1,200 submissions for the museum.read more
Theater Fanatic Holding Page
by James Heaton
The sleeping Theater Fanatic still sleeps...read more
New-York Historical Society Digital Newsstand Ad
by James Heaton
This New-York Historical Society Digital Newsstand Ad for their Times Square Photo Contest successfully collected over 1,200 public submissions.read more
Pei Partnership Architects
by James Heaton
“Substantial and immediate improvements to our website and online visitor traffic. Prompt and insightful guidance throughout the process. A great way to start off the new year!” — L.C. Pei, Partner, Pei Partnership Architectsread more
October / 20 / 2010
Too Many Brand Messages: David Feldman Worldwide
by James Heaton
A while back, David Feldman Worldwide, a court reporting company, came to us wanting to update their brand and website. Under their old brand, one of their existing clients that apparently used them for one of their minor services, asked, "Do you also do court reporting?"read more
September / 20 / 2010
Brand Truth
by James Heaton
Our statement about brand truth—”We prefer truth. It gets you farther faster and holds tremendous power.“—was recently criticized on Twitter for being “grand and presumptuous.” My first reaction to this criticism was humor: “We just like it better than the alternative, and it’s a lot easier to keep track…”read more
Third Wave Foundation Website
by James Heaton
In 2010 we created a new brand, collateral, and website for the Third Wave Foundation.read more
June / 7 / 2010
MDLF First 15 Years: Underwriting Democracy Through the Fourth Estate
by James Heaton
The Media Development Loan Fund, or MDLF, is a pioneering international non-profit organization formed in 1995 by Sasa Vucinic and the late Stuart Auerbach with seed money from George Soros' Open Society Institute. The idea behind MDLF was to create a loan fund for the free press in fledgling democracies. Now celebrating 15 years and nearly 100 million dollars in loans, 200 projects in 24 countries around the globe, MDLF wanted to create a book to commemorate its achievements.read more
May / 15 / 2010
Why Documentary Style Photography?
by James Heaton
People and relationships are critical in business to business transactions, and so a strong B2B brand should communicate a sense of personal connection. It should speak to who the key players are and what it will be like to work with them. Great people photography facilitates this tremendously.read more
Development Capital Strategies
by James Heaton
In 2011 we created the brand and website for this consulting company that helps companies achieve profitable growth strategies with sustainability built in.read more
Herakles Farms Website
by James Heaton
Tronvig Group designed but did not build this website for Heracles Farms. Herakles Farms is a company focused on large-scale sustainable agricultural projects in Africa.read more
April / 5 / 2010
Brand Impact on CSI (Center for Social Inclusion) Reports
by James Heaton
It has been about a year since we finished re-branding the Center for Social Inclusion (CSI). What is the brand impact of this work?read more
March / 20 / 2010
The Case of All for Africa
by James Heaton
All For Africa is a not-for-profit charitable organization that strikes a non-traditional path in the world of charities. It functions in partnership with for profit companies and leverages their profit making systems and infrastructure to convert donations into investments that multiply the value of those donations many fold in terms of on-the-ground impact.read more
March / 16 / 2010
All for Africa ad released in Fortune Magazine
by James Heaton
This ad is part of their ongoing Palm Out Poverty campaign which is intended to raise 700 million dollars for beneficiary charities in Africa. The ad was the final page of an 18 page Special Advertising Section focused on sustainable development in Africa called the "New Economic Landscape of Africa" put together with a variety of major corporate sponsors.read more
Center for Social Inclusion Brochure
by James Heaton
"Tronvig Group is made up of talented, trustworthy and tactical people, lead ably by James Heaton." —Maya Wiley, President, Center for Social Inclusionread more
Alston Bannerman Brochure
by James Heaton
The Alston Bannerman Leadership Initiative is one of the programs of the Center for Social Inclusion. The brochure is tightly within the brand framework we created for the Center for Social Inclusion in the previous year.read more
Annual Report: Center for Social Inclusion
by James Heaton
This 2009 Center for Social Inclusion annual report has served as the basis for subsequent reports and is an outgrowth of the brand system we devised for them in 2008.read more
Energy Democracy
by James Heaton
One of many reports Tronvig Group has designed for the Center for Social Inclusion, this makes use of the color system where gray is a reflection of current reality and blue (in this case somewhat whimsically) illustrates the future vision.read more
Leading Reform, Mississippi
by James Heaton
This report created early in the process of codifying the Center for Social Inclusion brand system does not yet have the gray and blue color scheme, but it still walks the line well enough to comfortable in the other report's company. The handwriting and hand colored counties are inspired by a drawing we commissioned from my then 7 year old son.read more
All for Africa ad
by James Heaton
"This ad is amazing. Amazing." —Diane L. MacDonald, Director of Operationsread more
Remedi (Re/Insurance Mediation Institute)
by James Heaton
“The website Tronvig Group created for us is truly a work of art—efficient, beautiful, effective.” —Katherine Billingham, Board Chairpersonread more
Wiand Guerra King
by James Heaton
"Tronvig Group is fast, efficient, and very responsive." —Peter King, Founding Memberread more
IP In Brief
by James Heaton
This website pretending to be a blog that we created for Andrew Berger in 2010 is a prototype for the current Tronvig Group website. a model of deceptive simplicity and intentional understatement.read more
Wollmuth Maher & Deutsch LLP
by James Heaton
Having a formal restraint can be a good thing. In this 2009 project, it was Wollmuth, Maher & Deutsch's desire to have a B2B law firm's website with no photos of the attorneys. We used the immediate neighborhood of their Manhattan offices as the thematic backdrop of all their content.read more
Strategies for Change
by James Heaton
“After many years of bouncing around, I found Tronvig Group. Thank God! They gave me a near perfect product—creative, easy to navigate, professional, and uniquely branded.” —Linda Provenza, Founder, Strategies for Change —Linda Provenza, Founder, Strategies for Changeread more
Findlay International Website
by James Heaton
In 2009 Findlay International needed an update of their existing brand and a more flexible and content rich website.read more
Celebrity Moving Website
by James Heaton
Tronvig Group created the Celebrity Moving Website for this moving company that specializes in working with interior designers.read more
Condé Nast Furniture Design and Construction for the Interior Designer
by James Heaton
"You are literally a god-send for us, and I couldn't be more pleased with the work—from the fantastic covers to your incredible speed and professionalism." —Erin Fitzsimmons, Art Director, Conde Nastread more
Fairchild, Swatchbook
by James Heaton
Not your average swatch reference book cover. This was created for Condé Nast's Swatch Reference Guide for Fashion Fabrics.read more
Fairchild, Tailored Fashion Design
by James Heaton
This is the cover for the book, Tailored Fashion Design which we did for Condé Nast's Fairchild Books.read more
Digital Drawing for Designers
by James Heaton
Condé Nast, Fairchild Books Digital Drawing for Designers book cover & book design.read more
One Region: Promoting Prosperity Across Race
by James Heaton
One Region: Promoting Prosperity Across Race was the first project we did for the Center for Social Inclusion. It was done prior to our having developed their current brand, so the design process was guided by pre-brand principals of decisions made against the benchmark of personal taste and intuition instead of on the basis of adherence with agreed upon brand principals.read more
Maureen Goss Acupuncture Website & Collateral
by James Heaton
"The website and blog is perfection. Thanks again for your amazing professionalism and insight!" —Maureen Goss, Founderread more
Maureen Goss Acupuncture, brochure
by James Heaton
Brochure for Maureen Goss Acupuncture: "As demonstrated over the past 5,000 years: acupuncture works."read more
New York Private Realty Group
by James Heaton
"They always exceeded our expectations." —Bill Woodward, CEO, New York Private Realty Groupread more
425 Fifth Avenue (New York Private Realty Group)
by James Heaton
"Make Manhattan Yours." small space real estate ad for New York Private Realty Group.read more
Huelsta/Rolf Benz
by James Heaton
Huelsta and Rolf Benz are German made very high-end furniture and home/office products manufactures for whom we did ads such as this back in 2008.read more
37 Beekman Place
by James Heaton
37 Beekman Place was a real estate marketing project involving photography, collateral and a website that was able to successfully sell this unique property.read more
Dassault Falcon
by James Heaton
This was a multi-page co-op advertisement coordinating with all of the Dassault Falcon's subsidiary manufacturers. Pictured is the opening spread.read more
West 43rd Street
by James Heaton
Full page spread real estate advertisement for West 43 condominium project. Photography by Dave Diesing.read more
Dassault Falcon ad
by James Heaton
A series of ads done in conjunction with the launch of the Dassault Falcon 7X in 2007. The tag line is "Suddenly the sky is made of silk."read more
Gem Collection Website, Advertising & Collateral
by James Heaton
A real estate advertising campaign that successfully reintroduced three premier properties that were part of this property "East of SoHo—West of the Moon."read more
Being Magazine
by James Heaton
This magazine was published by Jockey in 2004 and 2005. Creative and production on this project was done in conjunction with Mixed Business Inc, under the inimitable Create Direction of Marc Balet.read more
