The organization effectively had two names: Visiting Nurse Service of New York, a trusted name but one describing only one of its now many offerings, and VNSNY, a hard-to-say acronym. The new name, VNS Health, represents the scope of the organizational offer to cover a much wider array of services while honoring the longstanding legacy of the organization and presenting more clearly who VNS Health is today: a dedicated, forward-thinking health care organization that supports the health of its patients, clients, health plan members, and their families in many different and interconnected ways.
VNS Health wanted a new look to pair with their new name and to help it stand out in the crowded health care market. It needed to be closely aligned with the core values of Empathy, Integrity, and Agility, and operate convincingly in the context of the new organizational tagline: “The future or care. The comfort of home.”