To state the obvious first, you will have a Brand Pyramid for your organization. Our third consulting hour will focus on how to make use of it. This is a valuable tool in brand strategy, organizational alignment, employee retention, operations and program assessment, vendor management, and more. The most appropriate applications of your Brand Pyramid will be discussed during our consulting time. But to restate some examples that we outlined in our description of the Brand Strategy Tutorial above, you should understand the Brand Pyramid as a simple diagram on which the most fundamental questions about your organizational brand are clearly answered. You will have developed and agreed upon these answers with all of your colleagues so that you can use them to guide your decision-making. When you have a disagreement, you can turn to the Brand Pyramid for a shared foundation on which to resolve the argument. You have a tool to prevent personal taste from dominating discussions about how your logo, website or advertising campaign should look or what it should emphasize.
If you would like to have your Brand Pyramid placed in our design template for digital distribution or printing (with Tronvig Group branding), there is an additional charge of $150. Custom designs, or other augmentations, can be accommodated by request for $150 per hour of design time.