There's no doubt that board diversity is a key part of a company's commitment to social responsibility and effective governance. But how does having a diverse board actually affect organizational performance?
Why do nonprofits, driven by a shared passion for doing good, find themselves tangled in discord? We’ll explore five underlying factors that contribute to nonprofits’ susceptibility to internal conflict. By unraveling the causes of internal conflict in nonprofits, we pave the way for the development of effective conflict management strategies, empowering these organizations to thrive in their mission-driven pursuits.
Featured blog posts
by
James Heaton
/ Sep 18, 2018
by
James Heaton
/ Mar 02, 2016
by
Tronvig
/ Feb 03, 2017
by
James Heaton
/ Dec 20, 2011
Building awareness in a sea of sameness and similar-sounding value propositions that characterize the financial services landscape is always an acute challenge. As humans, we like what we know and tend to choose things that we are familiar with, but achieving familiarity is a long-term endeavor, which can be aided by advertising.
The following is written from indelible memories rather than notes. It is a small fraction of my experience from four emotion-filled days in Denver attending AAM 2023.
What if we pulled together some great minds in museum marketing, communications and audience engagement from across the country and created a museum-specific glossary of terms so our whole professional community could collaborate better?
Let’s look at the history of color psychology, some modern findings in this field, and address the question of whether businesses and organizations should seek to leverage color psychology in their branding and advertising efforts.
Trust is the foundation of financial transactions. Brand trust is also linked to desirable indicators like purchasing consideration and brand loyalty. Why else would it be at the heart of so many value propositions and branding? And what does it take for consumers to trust a financial services brand and what can those in the industry do to inspire and strengthen that trust?
Creative differences between clients and agencies are unavoidable. Even when you do everything right, sometimes, there will be conflict often rooted in personal preferences. Here are three things to keep in mind in handling such conflicts.
VNSNY is now VNS Health! We're always happy to execute creative undergirded by strategic thinking to help clients communicate their valuable and nuanced offerings in an immediately graspable way—getting the word out about their good work to make the world a better place.
Boosting enrollment is more pressing than ever and now a two-fold challenge in which colleges and universities have to not only prove the value of higher education but also compete with each other for a student market that is both shrinking and changing. To survive into the future, higher ed institutions must stay on top of industry developments and craft relevant strategies that effectively appeal to their target audiences. From adjusting your messaging to tapping into student expertise, here are 5 strategies to explore in your higher education marketing efforts.
NMWA continues with their mission of championing women through the arts while the building is temporarily closed for a major renovation. Check out Lookout: MISS CHELOVE, the first of a series featuring monumental artworks across the museum scaffolding.
Here is our breakdown of Meta and the metaverse, the criticism and concerns surrounding the changes, and what it all means for marketers in this upcoming year.
“The Great Resignation” is a phenomenon that has seemingly affected employees of all kinds, from minimum wage workers to CEOs. What are the driving factors behind the phenomenon?
Most branding and marketing discussions include the concept of brand authenticity these days. The buzzword is a staple in coverage of Gen Z and millennial consumers, symbolizing younger generations’ demand for transparency and consistency in an organization’s policies, practices, and behaviors. What does it mean for an organization to have "brand authenticity" and why is living up to that trait so difficult?
For nonprofits, understanding Gen Z will be crucial to securing support from the most diverse generation yet. Why are Gen Z the way that they are? What developments make them similar and/or distinct from prior generations? What are the implications for nonprofits?
