The capitalistic framework of cause-related marketing in fashion seems inherently flawed, causing more problems or at best, presenting a solution that is not the most effective or impactful option for the issue it aims to tackle. But the messaging is irresistible—live a purpose-driven life in a way that fits an aspirational lifestyle.
A recent opinion article in the New York Times asserts that “you can be a different person after the pandemic.” It’s an interesting piece that focuses on personality changes, but how can the sentiment of pandemic changes be applied to personal health?
As in healthcare marketing, encouraging a specific health-related behavior requires a deep understanding of how people behave and change, and how they respond to public health messaging. In light of the current reality regarding vaccinations, we pose the question: how can we effectively encourage changes in public health behavior?
From #MeToo to Black Lives Matter, it wouldn’t be a stretch to say that the world is currently experiencing the largest wave of mass social movements in history. But what is it about these modern times that have reared so many social movements? How did they initially spark and how were they able to become a widely recognizable movement garnering global support?
We’re pleased to share that Tronvig has been named a "Top B2B Consulting Firm" by Clutch. It’s important to celebrate success to be able to build on it, so please allow us to take a moment to reflect on some of the positive feedback we’ve received from clients.
True 360 process rebranding initiatives have the ability not only to elevate a brand’s public perception but to boost employee morale and performance by enhancing the organization’s internal culture. So then why are such efforts are few and far between? What often gets in the way is fear.
With a bird’s-eye view, you start to notice patterns and similarities beyond the differences in language or jargon—like in the fields of creative placemaking and music. Is it tomato vs. tomahto? How might we work together if we recognize that we are saying the same things in different words?
Influencers can be powerful partners in marketing. Assessing whether influencer marketing is right for your brand comes down to four key factors: your customers, your product, your goals, and your budget.