What is a brand? And how strong is yours?
What is a brand?
Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.
You can have control of your brand, but not just with a new logo or tagline. Here, James Heaton asks the question in a workshop at Tenement Museum in New York City. The answer they come to should expand your view of your own brand and what it will take to control it.
Test the strength of your brand.
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Do you need an affordable way to improve your brand?
Because we know that not everyone needs or can afford our full process, we created a guided tutorial for our foundational brand strategy tool: the Brand Pyramid. Watch the video for a preview.
For more information on this branding tutorial video series, visit here where you will find a fuller explanation and a link to a free download of the first video.