What’s in a name? Leaders in nonprofit organizations are expected to hold labels that reflect their authority and responsibility, but with a handful of terms to choose from, how much weight does a particular title really hold? Specifically, what is the significance of being Executive Director versus CEO?
For nonprofits, the risk of wasting money on advertising is often a debilitating concern. Ignoring the fact that investing in advertising can result in a greater impact in the long run, many tread carefully with their spending out of fear of being accused of misusing funds, thereby discouraging donors. But in the same way that for-profit advertising can stimulate and even create a desire for commercial products and services, nonprofits can use advertising to bring greater attention to and encourage support for their cause.
A recent opinion article in the New York Times asserts that “you can be a different person after the pandemic.” It’s an interesting piece that focuses on personality changes, but how can the sentiment of pandemic changes be applied to personal health?
As in healthcare marketing, encouraging a specific health-related behavior requires a deep understanding of how people behave and change, and how they respond to public health messaging. In light of the current reality regarding vaccinations, we pose the question: how can we effectively encourage changes in public health behavior?
From #MeToo to Black Lives Matter, it wouldn’t be a stretch to say that the world is currently experiencing the largest wave of mass social movements in history. But what is it about these modern times that have reared so many social movements? How did they initially spark and how were they able to become a widely recognizable movement garnering global support?
Influencers can be powerful partners in marketing. Assessing whether influencer marketing is right for your brand comes down to four key factors: your customers, your product, your goals, and your budget.
When non-consenting companies find their brands adopted by white supremacists and neo-Nazis, how can they reclaim their brand?