What is a brand?
Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.
You can have control of your brand, but not just with a new logo or tagline. Here, James Heaton asks the question in a workshop at Tenement Museum in New York City. The answer they come to should expand your view of your own brand and what it will take to control it.
Test the strength of your brand.
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