Blog Archives

Music in Museums

Culture, Museums, Other thoughts

Posted on October 19, 2020May 22, 2024 by James Heaton

This article on music in museums was originally published on the Curator: The Museum Journal web page in advance of their special issue on sound in 2019. — I saw ...

When Is Urgent Organizational Alignment Needed?

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Posted on September 25, 2020May 22, 2024 by James Heaton

As an organization grows, there are inflection points that require urgent organizational alignment. Of these, organizational size is the simplest rough measure, but there are others. Here are some telltale ...

Can You Answer the Question “What Is Your Organization?”

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

Posted on July 10, 2020May 22, 2024 by James Heaton

“What is your organization?” This is the first question from the Brand Pyramid. Most of our clients struggle to answer this question when asked in a workshop. Having run hundreds ...

The Challenges of Healthcare Branding Strategies

Branding 360, Healthcare

Posted on June 30, 2020August 16, 2024 by James Heaton

The healthcare branding landscape At some level, branding is branding. In our work with healthcare organizations on their healthcare branding strategies and healthcare services advertising, there are a few emergent ...

The Journey: Quest to Be More Inclusive

Culture, Nonprofits, Other thoughts

Posted on June 19, 2020September 13, 2024 by James Heaton

It’s Juneteenth today. We are closed and I took some time to listen to a special broadcast of Ad Age, The Future of Creativity featuring an interview with members of ...

“Innocent White Folk”

Other thoughts

Posted on June 18, 2020August 16, 2024 by James Heaton

It is unnecessary to mention that a lot is happening in America right now. I sit in the heart of Brooklyn, my windows are open as it is a cool ...

What Does Workplace Empathy Look Like During COVID-19?

Nonprofits, Organizational Alignment

Posted on May 26, 2020May 22, 2024 by Noelia Hobeika

Over the past several years, many of our clients have adopted empathy as one of their core organizational values. We have helped these clients devise their own definition of empathy ...

South Korea’s Coronavirus Response

Healthcare

Posted on May 22, 2020May 22, 2024 by Joyce Kwon

COVID response in South Korea vs. US The COVID-19 crisis permeating every aspect of life these days, I figured I would write down thoughts clamoring inside my brain as it ...

My New York Today: The Sadness of COVID-19

Healthcare, Nonprofits, Other thoughts

Posted on April 23, 2020May 22, 2024 by James Heaton

Brooklyn His office, normally bustling with patients, is empty. My doctor and I sit opposite one another in Examination Room 1. He awkwardly adjusts an ill-fitting surgical mask over his ...

Curatorial vs. Marketing in Museums

Advertising & Marketing, Culture, Museums, Organizational Alignment

Posted on May 1, 2019August 16, 2024 by James Heaton

curatorial vs marketing in museum setting

Curatorial vs. Marketing There’s a tension that arises so frequently in museums that it seems natural and almost unavoidable: the curatorial team and the marketing (communications) team struggle to get ...

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Music in Museums

Culture, Museums, Other thoughts

When Is Urgent Organizational Alignment Needed?

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Can You Answer the Question “What Is Your Organization?”

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

The Challenges of Healthcare Branding Strategies

Branding 360, Healthcare

The Journey: Quest to Be More Inclusive

Culture, Nonprofits, Other thoughts

“Innocent White Folk”

Other thoughts

What Does Workplace Empathy Look Like During COVID-19?

Nonprofits, Organizational Alignment

South Korea’s Coronavirus Response

Healthcare

My New York Today: The Sadness of COVID-19

Healthcare, Nonprofits, Other thoughts

Curatorial vs. Marketing in Museums

Advertising & Marketing, Culture, Museums, Organizational Alignment

Ask for help.