I recently listened to an episode of Freakonomics called “Here’s Why All Your Projects Are Always Late — and What to Do About It.” Its discussion of ...
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to ...
What are a few of the most common pieces of BS that people believe about branding? Watch as Tronvig Group President and Creative Director James Heaton breaks ...
With an entire culture dedicated to what purports to be the biggest decision of your life, there is surprisingly little information on how students are supposed to ...
With the PyeongChang 2018 Winter Games upon us, here's what you might want to know about the official mascot Soohorang and his "dad" Hodori, mascot of the ...
It boggles my mind that a multi-billion dollar company wouldn’t invest what would be a drop in the bucket toward customer goodwill, which would only help to ...
The second of Peter F. Drucker's five most important questions is "Who is our customer?" Like all of his questions, it is deceptively simple. The most common ...
Cute and serious are mutually exclusive in the American mindset and would send a conflicting message when combined. Seeing Seoul through my American lens made me realize ...
Most think of brands in terms of how they influence the customer—those outside of the company or organization—but a brand must function internally as well. Brands play ...