It’s mind-boggling that Seoul has had 4 deaths while New York City has recorded over 16,000 deaths from COVID-19. Both densely populated metropolises (8+ million inhabitants in NYC and 9+million in Seoul), each had the first reported case on the same day with widely diverging outcomes. Why have the results been so different between the two cities and countries?
I recently listened to an episode of Freakonomics called “Here’s Why All Your Projects Are Always Late — and What to Do About It.” Its discussion of the human tendency to plan on getting stuff done, but often falling behind schedule and going over budget, struck home for me. I meant to write a post about it … so here I am today, having suffered for a month and a half from the most obvious component of the planning fallacy.
What are a few of the most common pieces of BS that people believe about branding? Watch as Tronvig Group President and Creative Director James Heaton breaks down each.
With the PyeongChang 2018 Winter Games upon us, here's what you might want to know about the official mascot Soohorang and his "dad" Hodori, mascot of the 1988 Summer Olympic Games in Seoul, from a design and branding perspective.
It boggles my mind that a multi-billion dollar company wouldn’t invest what would be a drop in the bucket toward customer goodwill, which would only help to ensure and elongate the success of its brand in the long run. It’s ironic that it refers to its customer service team as Customer Care.
Cute and serious are mutually exclusive in the American mindset and would send a conflicting message when combined. Seeing Seoul through my American lens made me realize that cuteness is culturally specific.
I’d like to discuss creativity with the 7 habits of highly effective artists outlined by Australian 3D artist Andrew Price as the springboard. Here are my thoughts and tangents on each point—a sort of supplement to the talk, if you will.
What do you do when a client asks you to recreate the brilliance of a campaign you came up with years ago? That’s a lot of pressure. Illustrator Christoph Niemann cites Chuck Close saying it's about showing up and “enabling the chance for something to happen.” In other words, us professionals don’t need to count on dumb luck. What a relief.