This article on music in museums was originally published on the Curator: The Museum Journal web page in advance of their special issue on sound in 2019.
As an organization grows, there are inflection points that require urgent organizational alignment. Of these, organizational size is the simplest rough measure, but there are others.
“What is your organization?”
This is the first question from the Brand Pyramid. Most of our clients struggle to answer this question when asked in a workshop.
The healthcare branding landscape
At some level, branding is branding. In our work with healthcare organizations on their healthcare branding strategies and healthcare services advertising, there are
Over the past several years, many of our clients have adopted empathy as one of their core organizational values. We have helped these clients devise their own
Brooklyn
His office, normally bustling with patients, is empty. My doctor and I sit opposite one another in Examination Room 1. He awkwardly adjusts an ill-fitting surgical
Curatorial vs. Marketing
There’s a tension that arises so frequently in museums that it seems natural and almost unavoidable: the curatorial team and the marketing team struggle