…There’s more on zoo brands here, if you’re interested in conservation and the future of zoos. Branding takeaways Now, back to the mascots and the four thoughts

…need a product. or Is the museum brand god dead?) whatever distillation of memories and experiences that you have somehow kept in your mind—that is a brand,

…tutorial for our foundational brand strategy tool: the Brand Pyramid. Watch the video for a preview. https://youtu.be/Ex1ETJFZj1s For more information on this branding tutorial video series, visit