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Nonprofit Brand Basics

Branding 360, Nonprofits

Posted on February 28, 2011September 19, 2024 by James Heaton

…our foundational brand strategy tool: the Brand Pyramid. Watch the video for a preview. For more information on this brand strategy tutorial, visit here where you will

You Should Be Paying More Attention to Internal Branding

Branding 360, Healthcare, Nonprofits, Organizational Alignment

Posted on May 12, 2017October 22, 2024 by James Heaton

You Should Be Paying More Attention to Internal Branding

…often companies fail to address the internal side of branding: “For many organizations, external branding focuses on conveying brand promises to customers only. Employer branding, on the

Zoo Brands, Conservation and the Future of Zoos

Advertising & Marketing, Branding 360, Culture, Museums, Other thoughts

Posted on December 2, 2014November 21, 2024 by James Heaton

…my children are any indication, the anti-zoo brand is doing a damn good job. Zoo brands So, zoo and aquarium brands are faced with a situation that

The Tattoo Brand

Branding 360

Posted on July 14, 2015October 22, 2024 by Julian Giarraputo

…crafting the presentation of their image. Everyone with a tattoo gives voice to the tattoo brand, and each person holds the power to alter or confirm people’s

Empathy in Advertising (and the Need for Differentiation)

Advertising & Marketing

Posted on April 14, 2015June 18, 2024 by Elizabeth Skolnick

…or other strong emotions. The tacitly understood or felt implication is that the brand that understands your pain also offers a way out. Empathy in advertising and

What Business Are You In?

Advertising & Marketing, Branding 360, Financial Services, Healthcare, Nonprofits

Posted on April 7, 2025April 18, 2025 by James Heaton

…answer. The perceptive in the group also see in this demonstration that this directly connects to the brand problem they may have brought us in to solve.

Brain Science and Marketing: Role of the Limbic & Reptilian Brains

Advertising & Marketing, Branding 360, Healthcare, Other thoughts

Posted on July 1, 2013September 13, 2024 by James Heaton

…“Is this my friend? Can I put my trust here?” This is the essential brand level stuff that generates loyalty, as discussed in The Difference Between Marketing

Marketing and Desire: What Can We Learn From Buddhists?

Advertising & Marketing, Branding 360, Other thoughts

Posted on November 21, 2013September 13, 2024 by James Heaton

…at first realize. So, here I am writing on Buddhism and marketing. The first step: Branding Branding, for me, is first about understanding reality. It’s not about