…The problem of overlooking the local community is indeed a persistent challenge, and yet I have to marvel as Deborah encourages us to look back at this
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…back, wakening from a gentle nap. Author’s note (2025) Inspired by a day-in-the-life experience I had on Madison Avenue near the then little branding agency that could,
…to develop his company’s US brand and website, and to shepherd the process of introducing their product line to US. This is a pretty strong case for
…flaw, a brand flaw, or a technological flaw—as was the case here. The website was a catastrophe of unrealized possibilities. The technology chosen to build it was
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…can recognize 10,000 faces. This is incredible processing power. You want this to be working for your marketing or branding efforts, not against them, and the difference
…you can deliver on a brand promise, you should charge full freight for it or you will find your delivered value underappreciated. This is a sad observation
…not sure. Barbie, who are you? What is the Barbie brand? Have I been misunderstanding the brand as being encapsulated in a blonde bombshell clothed in pink?
…at level 4 of the Brand Pyramid. Values are meaningful only when accompanied by long-term commitment. Collins discusses at length the fact that since core values are
…include museums and other organizations and companies that support or serve the arts. Although our primary work with these clients is brand– and strategy-related, we inevitably get
…employ a rare “mastery of organizational development theory” to steer our clients in reaching an “excellent understanding of [their] brand” (Heidi Ruhe, Corporate Strategist, Ingalls). When describing