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One Region: Promoting Prosperity Across Race

Nonprofits

Posted on June 23, 2009May 22, 2024 by Tronvig

…the design process was guided by pre-brand principles of decisions made against the benchmark of personal taste and intuition instead of on the basis of adherence to

SEO for the Rest of Us

Advertising & Marketing

Posted on April 28, 2012August 15, 2024 by James Heaton

…other page that mentions brand health, including this one. This tells the search engine that when it’s looking on this site for information on “brand health,” that’s

Competitive Advantage Diagram

Advertising & Marketing, Branding 360, Healthcare, Higher Education, Nonprofits

Posted on February 5, 2017June 20, 2024 by Tronvig

…each persona’s needs on a Competitive Advantage Diagram to see more clearly the interaction between that persona and your brand offer. This diagram maps your brand offer

What a Website Wants

Branding 360

Posted on September 8, 2011September 13, 2024 by James Heaton

…seconds after I arrive on a website, I need to know that I have arrived at the right place. This is the brand establishment moment—a critical juncture—and

Website Copywriting: The Good, the Bad, the Ugly, and the Rewarding

Branding 360

Posted on April 20, 2012June 20, 2024 by Tracy Oats

…company, its core brand positioning, or its most important products and services, then the web project (if done properly) will inevitably bring this to light. Strong copywriting

Center for Social Inclusion

Branding 360, News, Nonprofits

Posted on June 1, 2012August 15, 2024 by Tronvig

Two and a half years into its young life, the Center For Social Inclusion website that we had created in 2009 needed a refresh. We kept all

Understanding Gen Z: Insights for Nonprofits

Advertising & Marketing, Nonprofits

Posted on October 18, 2021May 22, 2024 by Therese Nguyen

…of individuals that grew up online, constantly filtering through infinite amounts of information and often curating content for their own nascent personal brands. Understanding a Gen Z

Open Source Evolution

Other thoughts

Posted on July 12, 2010August 15, 2024 by James Heaton

…mechanism, when applied to a problem like global warming, could become very powerful indeed. To my knowledge, being cynical never constructively made the world a better place,

Translation for Websites

Uncategorized

Posted on January 8, 2011June 20, 2024 by James Heaton

…deal with the subtleties of nuance and context which is what makes translation hard work even for humans. Google seems to be working on the problem by