…the establishment of new goals and values serves as the foundation of the merged entity’s identity — its new brand promise. However, to truly deliver on this
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
…of the owner’s personality, and so was not built into the DNA of the brand. But importantly, it was also something that was not wrong for the
…“If others are doing it…” (This is something bigger brands have in spades and unknown brands really have to work at.) client lists: “If they have IBM
…constituents of your message and persuade them of your legitimacy. Brands that offer truthful imagery on their websites are not only improving their sites’ capacity to support
…on a range of design and later, branding projects. I bowed to the inevitable and closed the magazine. Occasionally we landed a direct project. Some of the
…I’m a brand strategist giving a presentation on museum brands and the public. What brand idea were museums projecting through this rather rigid format for presentations? It
Architects and Flash
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…problem, of course, is that the Internet no longer loves Flash, and it seems architects are slowly coming to terms. When Fast Company published “Why Can’t the
…from the New-York Historical Society collection. We had no problems there. His brand is seemingly firmly established and unassailable. Even for the kids, that’s just what he
In celebration of the Kyoto Journal’s issue 83 to which I contributed a small fragment of this story I here tell it in full. There is no
…at the highest levels become more adaptable, better at solving problems, and build stronger connections with their customers. Keeping in mind the essential role that innovation plays