What do you do when a client asks you to recreate the brilliance of a campaign you came up with years ago? That’s a lot of pressure. Illustrator Christoph Niemann cites Chuck Close saying it's about showing up and “enabling the chance for something to happen.” In other words, us professionals don’t need to count on dumb luck. What a relief.
Why are marketers and advertisers keen to slap the word "jazz" on unrelated things from movies like La La Land to cologne and fruit? Let's examine the use of jazz in marketing.
Are interactive features like card-making booths and ambient sounds at art museums "infantilizing prattle" distracting from the art? Or a way to engage audiences who might otherwise be lost?
Are cultural practices impeding your organization's health? Are you mindful of any communication gaps that may exist?
A brand is more than marketing or empty promises and these case studies show that it really is impossible to have a product without a brand of some kind.
The spectrum of content consumption that once had a clear distinction between museum and museum store is blurring. It's possible that one day in the not-so-distant future the distinction between the museum and the store will just fade away in our Instagram-friendly world.
Who is Barbie now if not a svelte blonde that most girls can only aspire to be? Is the new Barbie still Barbie?
Whether music or luxury goods, it’s crucial to be in good company or the company you are hoping to attract. Your product will be perceived only as good as the company it keeps, for better or worse.