The opportunity for fun is at the heart of viral marketing, and what happened with this Romney campaign App COULD be looked at as something more interesting
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Odds are you already deliver on what people need. The trick in museum marketing, as in any kind of consumer marketing, is to think beyond what you
So what do you call this thing that does NOT take massive effort, but has the potential for great positive effect far beyond its seeming capacity?
I
Although I’m not sure it is generally seen in these terms, the call for more effective engagement is a recognition of the reality that museums ARE in
On-site SEO or search engine optimization is all the stuff you can do on your own website that will make it easier for people to find your
The basic principals of SEO are not hard: be honest, explain your content, link things up.
Use the page title, description, and tags to genuinely help people
On March 6th I came home from work late and my 14 year old daughter was up avidly watching a video on the computer. She said it
Finding the perfect website copywriter for your business may seem daunting. The world is filled with writers, right? But how exactly do you determine which among them
Marketing is a big term. What is it in the context of a public-facing institution like a museum? What is it when you do not have a
We launched the Free advertising campaign for the Bronx Museum this week as they announce to the world, and particularly to the Bronx, that they are going