What’s Behind These Recent Healthcare Rebrands? by James Heaton January 23, 2024 360 Branding Healthcare rebrands have become a powerful strategy to stay relevant and obtain preferred status in patients' minds, while fending off the competition. Let’s look at the thought process behind a…
Intrepid Museum Rebrand by James Heaton October 5, 2023 Museums Today, the new visual identity system and tagline for the Intrepid Museum was publicly announced. This brings the Museum forward from many years as the Intrepid Sea, Air & Space…
It was only after I got home that I looked at the back label again and noticed three words that I had missed on the lower left hand corner. If you are ...
As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable ...
I can think of just once where I felt bored out of my mind. Boring beyond comprehension in my current life as a hustling New Yorker, the time was a much-needed boot ...