“What is your organization?”
This is the first question from the Brand Pyramid. Most of our clients struggle to answer this question when asked in a workshop.
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to
We are developing a Brand Pyramid download that will walk you through the process and pose the questions for your organization, your company or your product. It
The Marketing Targets Diagram presents a strategic hypotheses that clarifies which of your marketing targets should have marketing resources applied toward them, which of them should be
Organizational alignment allows you to complete the loop from marketing communications and your brand promise all the way through to the lived experience of your consumers.
Does culture eat strategy for lunch? Not really. But will a misaligned culture eat up your strategic efforts? Probably. Does it make sense to pay careful attention
Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.
Hiring a big and flashy agency may seem “safe.” But think about what they stand to gain by working with an organization of your size and budget.
What happens when you attempt to take over a brand space that is already occupied by a strong competitor?