Why are marketers and advertisers keen to slap the word “jazz” on unrelated things from movies like La La Land to cologne and fruit?
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We like clean narratives because they are easy to hold and remember. This goes for history, and for branding. What will history make of our time?
Does culture eat strategy for lunch? Not really. But will a misaligned culture eat up your strategic efforts? Probably. Does it make sense to pay careful attention
Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.
A brand is more than marketing and these case studies show that it really is impossible to have a product without a brand of some kind.
While the popularity of She Who Tells a Story is undoubtedly affected by the curiosity and national climate of oversimplification and stereotyping that surrounds the Arab world
Who is Barbie now if not a svelte blonde that most girls can only aspire to be? Is the new Barbie still Barbie?
Bagels. Bagels everywhere. Savory bagels. Sweet bagels. Bagels and cream cheese. Bagels. Just. Everywhere. Tronvig Group’s intern from Australia muses about cultural stereotypes.
Get answers to these and other key questions: “Who is our most natural consumer?” and “Why should they care about our product or service?”