I wrote this post along with “Advertorial Museum” more than a year ago at AAM 2015 in Atlanta. I left both articles as password protected, sharing them
Ask for help.
We are kind, thorough and ready when you are. You just need to ask.
What is the difference between a visual brand and a true 360 brand? How do you get your organization to think beyond just the visual brand?
If we think that advertorial in a museum is not a good thing, should we seek to defend a museum’s content from undue influence by private or
Hiring a big and flashy agency may seem “safe.” But think about what they stand to gain by working with an organization of your size and budget.
If you’re familiar with the Face Screaming in Fear emoji, you may get a sense of how I felt reading ”Product of China” on my purchase.
Empathy in advertising is essential but its expression should not be reduced to a formula. Think of it as a baseline requirement, but differentiation is even more
If you are like most institutions the pressure to capitulate to the requests of powerful factions within your organization is likely very real.
Return on investment in a brand initiative is very important. Measuring the results of any initiative and doing proper goal-setting for a project is an essential part
As the museum world undergoes its digital transformation, it might look to the music world, a field in a relatively advanced stage of digitization, for applicable lessons.
What are museums for? Are they envelope pushers? Receptacles for beautiful art? Legitimizers for criminals or perverts?