The work of asking fundamental questions ahead of any creative work. Answers come from client experience and the mind of the customer. Socratic Creative distills robust answers to key questions into actionable creative guidance. Simple, effective, rarely done.
Our Work
So you have a compelling offer that you know your prospective visitors will value. The task of advertising is to communicate that offer in a way that your audience will notice amidst the thousands of marketing messages that bombard them each day. Achieving this goal takes superior design and sharp copywriting—but these will amount to white noise without a clear strategy that engages the viewer to find out more.
Healthcare marketing brands tend to be relatively weak and the industry as a whole is risk-averse, highly complex, hierarchical, and poorly incentivized for innovation. Yet the work is important, and the societal benefit profound. So let’s bring the level of marketing up, especially for all those organizations that are truly bringing value to the world.
Marketing is an essential tool for businesses, though it’s often misunderstood. Our definition of it is simple: “customer understanding, applied.” It is about knowing who your customers are and what they value. With this insight you can avoid wasting your resources on the wrong customers or the wrong messages, and instead, target the right customers with messages that resonate.
Advertising & Marketing Healthcare
In an industry that’s as competitive as healthcare, blending in to the sea of sameness should not be the objective. While doctor and hospital marketing is undoubtedly
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Healthcare
Choosing the right doctor or hospital is one of the most critical decisions a patient can make. Similarly, understanding patient expectations—the factors that drive their choices—is crucial
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Healthcare
What’s the difference between a community health system and an academic medical center? To most, a hospital is simply a hospital. However, the rising pattern of university
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Advertising & Marketing
I'm on a marketing professionals panel to help high school students learn about marketing and advertising as a possible profession. The organizers just gave this year’s questions.
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Healthcare
In an era of constant debate about the “best” healthcare system, learning about different models is crucial. From free market principles to monopolistic practices, how do these
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