…as a business person were: 1) Being laid off from a corporate job and having to start a business on my own, forcing the question of how
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…in the business of engaging, enlightening, and inspiring your audience. You are NOT in the business of changing behavior. As a museum, you are in the business
…of museums: Are we primarily in the business of collecting and conserving, or are we in the business of engaging, educating and entertaining the public? These different
…for smaller brands because their brand exposure is much less intense than this. The lesson here is just as applicable, if not more so, for smaller brands
…their cleaning accomplishment, a reward for their effort. This was the preexisting behavioral loop upon which a billion dollar a year business has subsequently been built. Febreze
…For those who may want to donate to help the victims of the disaster in Japan: The Japan Society’s Japan Earthquake Relief Fund For sustainable loans to
…marketing targets. Fortunately for most marketers this is a very small group. Most people are as far from this notion of enlightenment as their minds can take
…mascots have jumped off the small screen, where it is hard (and expensive) to build a story in 30 seconds, and into our smart phones where social
…step back from this particular story, I would like to point out that logos are a dangerous business. They seem so small and … well, editable. Why
…4th, behind small businesses (77%), food & beverage (72%), and healthcare (64%). The percentage is also down compared to last year’s report (72%). The disparity suggests a