I’ve found AI to be a helpful writing tool that comes with its own frustrations and concerns. Current pros/cons of teaming up with AI for writing.
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Agencies are often invaluable partners but brand-agency partnerships are far from guaranteed successes. Knowing what to avoid in these relationships can save you time, effort, and money.
Over nearly 10 years, we have done a lot of different things for the National Museum of Women in the Arts. Most often, we develop exhibition advertising
More than once I have had to turn away business because we are asked to be a vendor. “What do you mean you are not going to
What impact do colors have on us? Does yellow make you feel more energetic while blue makes you feel relaxed?
Linking color and emotions seems to be
Creative differences between clients and agencies are unavoidable. Even when you do everything right, sometimes, there will be conflict often rooted in personal preferences. That is at
We’re happy to celebrate the rebrand of our long-time client Visiting Nurse Service of New York (VNSNY) to VNS Health! It is also a milestone for us
For at least a decade now, higher education marketing professionals have been facing a problem. According to research by the National Student Clearinghouse Research Center, total enrollment
In support of the four-story mural, we used out-of-home channels to show that NMWA is very much active and engaged despite the temporary closure of the building.
Here is our breakdown of Meta and the metaverse, the criticism and concerns surrounding the changes, and what it all means for marketers in this upcoming year