Brand Pyramid
Branding projects begin with a diagnostic workshop that brings together all key stakeholders, staff, and project partners to build consensus and momentum around the project objectives and to clarify the business rationale for the rebrand. This workshop produces the organization’s Brand Pyramid and assesses the key elements of the existing and proposed brand. The work includes a hypothesis for the organization’s differentiated value proposition and its Brand Idea to be tested in research.
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Brand Value Map
Brand Value Map pre-tests the organization’s differentiated value proposition and aids in selection of key marketing targets for research (see Competitive Advantage Diagram and Marketing Targets Diagram which may be brought into the process.)
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Brand Guidelines
Our visual brand systems are well conceived for consistent application and long-lasting relevance. They are firmly rooted in strategy rather than trends, ensuring that they better withstand the test of time. Whether you’re a legacy organization in need of a refreshed image, or a startup looking to create a brand presence from scratch, we take great care to craft a full visual system with comprehensive brand guidelines that address the voice and visuals for the brand.
Advertising & Marketing Branding 360 Financial Services
The Difference Between Marketing and Branding
What is the difference between marketing and branding? In a recent conversation with a very senior person at a financial institution my colleague was told, "I think
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Branding 360 Financial Services
Why Documentary Style Photography?
People and relationships are critical in business to business transactions, and so a strong B2B brand should communicate a sense of personal connection. It should speak to
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Advertising & Marketing Branding 360 Financial Services Healthcare Nonprofits
What Business Are You In?
What business are you in? I have found this question poses a challenge in almost every engagement, surprising participants.
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