Finding out what you need to know in order to have a proper marketing strategy is not easy or cheap, but I can pretty much guarantee that
Ask for help.
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Does thinking about race make you racist? No. Does not thinking about race make you racist? Unfortunately sometimes yes. These are uncomfortable issues and hard to look
I loved Madeline Gins. I loved her as a friend and collaborator, as a sometimes co-conspirator. I loved her as my parent in New York. I loved
Strategy is born from deep inspection of the question Why? Why is this goal important? If I cannot get to a good answer to why this goal
Poems by New Yorkers
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A stranger steps up to you on the subway and asks you to write a poem. You pause to consider the request. Then you let down your
If your Brand Idea is succinct, meaningful and consistently and coherently expressed, it will be able to break free. It will be hearable outside of your brand
Everyone has dreams. What you may not realize is how your dreams may be hinged to the dreams of others.
The cessation of desire leads to the cessation of suffering. —Gautama Buddha (paraphrased).
The implication of this, the second of the Four Noble Truths, is that the
Marketing strategy allows you to use pathways and footholds that apply your limited marketing budget more effectively (everyone’s marketing budget is limited). Marketing strategy facilitates your ability
Focus group testing is appealing. I really do get it. In theory, it’s a quick and efficient way to find out what you need to know about