If any of these are your reasons for a rebrand, don’t do it!
In my previous article, Why Rebrand? I outlined a small set of reasons that
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Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves
This article and those that follow
At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of
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