The work of asking fundamental questions ahead of any creative work. Answers come from client experience and the mind of the customer. Socratic Creative distills robust answers to key questions into actionable creative guidance. Simple, effective, rarely done.
Our Work
So you have a compelling offer that you know your prospective visitors will value. The task of advertising is to communicate that offer in a way that your audience will notice amidst the thousands of marketing messages that bombard them each day. Achieving this goal takes superior design and sharp copywriting—but these will amount to white noise without a clear strategy that engages the viewer to find out more.
Healthcare marketing brands tend to be relatively weak and the industry as a whole is risk-averse, highly complex, hierarchical, and poorly incentivized for innovation. Yet the work is important, and the societal benefit profound. So let’s bring the level of marketing up, especially for all those organizations that are truly bringing value to the world.
Marketing is an essential tool for businesses, though it’s often misunderstood. Our definition of it is simple: “customer understanding, applied.” It is about knowing who your customers are and what they value. With this insight you can avoid wasting your resources on the wrong customers or the wrong messages, and instead, target the right customers with messages that resonate.
Advertising & Marketing
Having worked for over a quarter century in the ever-changing world of advertising, and having collaborated with some excellent professional peers in public relations (PR) throughout that time, I’ve witnessed
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Uncategorized
Deborah Ziska, former Chief of Press and Public Information at the National Gallery of Art in Washington DC, just published an article on the AAM blog about her experience
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Advertising & Marketing
It’s not every day that you get to put your client on the Super Bowl. It’s one of the holy grails of advertising. This is the abbreviated story of our
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Advertising & Marketing
Having worked for over a quarter century in the ever-changing world of advertising, and having collaborated with some excellent professional peers in public relations
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360 Branding Healthcare
Healthcare rebrands have become a powerful strategy to stay relevant and obtain preferred status in patients' minds, while fending off the competition. Let’s look at the thought process behind a
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