Interactive Map Feature: Open House New York

During the first 5 seconds after I arrive on a website, I need to know that I have arrived at the right place.

I make a habit of telling my clients that they only have 5 seconds to convey their keynote brand message. And we work very hard to achieve this so that the website communicates its essential truths immediately and with word and visual expression.

Brand strategy gives McDonald's a 27 billion dollar advantage over Burger King. It's important that you understand how this happened, and how it applies to your organization.