Dassault Falcon
This was a multi-page co-op advertisement coordinating with all of Dassault Falcon’s subsidiary manufacturers. Pictured is the opening spread.
Dassault Falcon multi-page co-op advertising.
Museum Marketing, Communications & Audience Engagement Glossary
The glossary is a compendium of critical but often loosely defined terms relevant to the work of museum marketing, communications, and audience engagement professionals. Each word has a brief summary of what it means, how it’s used, and why it matters.
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By
Ben Jenkins
/
Oct 04, 2018
The promotional campaign for Black Abstract, a recent exhibition at the National Museum of Women in the Arts, shows our work philosophy in action. Whether we are refreshing a visual identity, launching a brand awareness campaign, or promoting an art exhibition, strategy comes before design, placing a premium on including the voice of the customer.
By
James Heaton
/
Sep 09, 2016
Along with our client, the National Museum of Women in the Arts, we're proud to have won a first prize in the American Alliance of Museums' 2016 Museum Publications Design Competition.
The story behind the campaign is worth telling because it says something about our client as an institution—one situated in a highly competitive museum market without the marketing budget to match its heavy-hitting competitors—and also something about our strategy-first approach.
The story behind the campaign is worth telling because it says something about our client as an institution—one situated in a highly competitive museum market without the marketing budget to match its heavy-hitting competitors—and also something about our strategy-first approach.
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