James Heaton, Author at Tronvig

Telehealth Adoption and COVID-19

Healthcare

Posted on December 14, 2020August 16, 2024 by James Heaton

When COVID-19 hit the United States in early 2020, telehealth adoption surged as in-person healthcare visits became riskier. Researchers estimate that some form of telehealth was used

Music in Museums

Culture, Museums, Other thoughts

Posted on October 19, 2020November 21, 2024 by James Heaton

This article on music in museums was originally published on the Curator: The Museum Journal web page in advance of their special issue on sound in 2019.

When Is Urgent Organizational Alignment Needed?

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Posted on September 25, 2020November 21, 2024 by James Heaton

As an organization grows, there are inflection points that require urgent organizational alignment. Of these, organizational size is the simplest rough measure, but there are others.

Can You Answer the Question “What Is Your Organization?”

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

Posted on July 10, 2020November 21, 2024 by James Heaton

“What is your organization?” This is the first question from the Brand Pyramid. Most of our clients struggle to answer this question when asked in a workshop.

The Challenges of Healthcare Branding Strategies

Branding 360, Healthcare

Posted on June 30, 2020August 16, 2024 by James Heaton

The healthcare branding landscape At some level, branding is branding. In our work with healthcare organizations on their healthcare branding strategies and healthcare services advertising, there are

The Journey: Quest to Be More Inclusive

Culture, Nonprofits, Other thoughts

Posted on June 19, 2020November 21, 2024 by James Heaton

It’s Juneteenth today. We are closed and I took some time to listen to a special broadcast of Ad Age, The Future of Creativity featuring an interview

“Innocent White Folk”

Other thoughts

Posted on June 18, 2020August 16, 2024 by James Heaton

It is unnecessary to mention that a lot is happening in America right now. I sit in the heart of Brooklyn, my windows are open as it

My New York Today: The Sadness of COVID-19

Healthcare, Nonprofits, Other thoughts

Posted on April 23, 2020May 22, 2024 by James Heaton

Brooklyn His office, normally bustling with patients, is empty. My doctor and I sit opposite one another in Examination Room 1. He awkwardly adjusts an ill-fitting surgical

Curatorial vs. Marketing in Museums

Advertising & Marketing, Culture, Museums, Organizational Alignment

Posted on May 1, 2019June 20, 2025 by James Heaton

curatorial vs marketing in museum setting

Curatorial vs. Marketing There’s a tension that arises so frequently in museums that it seems natural and almost unavoidable: the curatorial team and the marketing team struggle

Are We on the Same Team?

Branding 360, Culture, Healthcare, Museums, Organizational Alignment

Posted on April 20, 2019November 21, 2024 by James Heaton

Shared Team Goals and Organizational Effectiveness

In a recent workshop, the following discussion with a curator, in response to my setup that highly functional teams actively work to achieve shared goals, exposed a

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Museum Advertising That’s Not a Waste of Money

5 Signs Your Agency Relationship Sucks

Museum Marketing Glossary Goes Global

Categories

Telehealth Adoption and COVID-19

Healthcare

Music in Museums

Culture, Museums, Other thoughts

When Is Urgent Organizational Alignment Needed?

Branding 360, Financial Services, Healthcare, Museums, Nonprofits, Organizational Alignment

Can You Answer the Question “What Is Your Organization?”

Advertising & Marketing, Branding 360, Culture, Financial Services, Healthcare, Museums, Nonprofits

The Challenges of Healthcare Branding Strategies

Branding 360, Healthcare

The Journey: Quest to Be More Inclusive

Culture, Nonprofits, Other thoughts

“Innocent White Folk”

Other thoughts

My New York Today: The Sadness of COVID-19

Healthcare, Nonprofits, Other thoughts

Curatorial vs. Marketing in Museums

Advertising & Marketing, Culture, Museums, Organizational Alignment

Are We on the Same Team?

Branding 360, Culture, Healthcare, Museums, Organizational Alignment

Ask for help.