The promotional campaign for Black Abstract, a recent exhibition at the National Museum of Women in the Arts, shows our work philosophy in action. Whether we are refreshing a visual identity, launching a brand awareness campaign, or promoting an art exhibition, strategy comes before design, placing a premium on including the voice of the customer.
Jim Collins says, “A company should not change its core values in response to market changes; rather, it should change markets, if necessary, to remain true to its core values.” At Tronvig, we endorse this idea: While business strategy must be dynamic and responsive, values are meaningful only when accompanied by long-term commitment.
U.S. foreign aid is crucial funding for a litany of causes that impact global public health, security, human rights, and many other areas. But it is under threat from the Trump administration, which wants to slash funding for foreign aid as part of a plan to cover a massive increase in defense spending. This is a misguided idea.
Donald Trump won the presidential election by doing what we tell our clients to do every day. He rigorously stuck with the Trump brand.
We drove out of London on July 20, 2014 and six weeks later, we arrived in Ulaanbaatar under our own power (although our car’s suspension was completely destroyed). Quite a bit happened in between, but here I will simply point out a few discoveries or observations relating to brands, perceptions, and cultural differences.
