Woman in E

The Visitors

At the Hirshhorn

At Cincinnati Art Museum

Royal Museums of Art and History

Museum Marketing, Communications & Audience Engagement Glossary

The glossary is a compendium of critical but often loosely defined terms relevant to the work of museum marketing, communications, and audience engagement professionals. Each word has a brief summary of what it means, how it’s used, and why it matters.

Go to the Glossary