Seoul unveiled its new city brand mark after an open and democratic selection process. Thoughts on "I.SEOUL.U" and what it conveys.
If you are a free institution you have both a blessing and a curse. The blessing part is easy to understand—less barrier to entry. The benefits are many. Let’s look though at the curse.
If you satisfy your customers you fail, because in order to succeed you must deeply satisfy the customer for whom your product is most naturally suited.
Tom from the UK and I met over a pile of someone else's food. We were both staying in a hostel that for some reason was underground and connected to a night club in Chengdu the capital of Sichuan Province adjacent to Tibet.
On my 19th birthday, I told my parents that my sister and I were going out to lunch. We are only two years apart and had fought a lot growing up, so they pursed their lips, shared a bemused glance, and did nothing to rock the boat.
We weren’t getting lunch. We were getting our first tattoos.
I’ve never felt moved to support an institution like American Ballet Theatre, even at a level as basic as buying a ticket to a show. But once I heard this story and saw the face of one person in the company, it made me think that I must go.
The Metropolitan Museum of Art in New York City, commonly referred to as "the Met," hired a brand consultant and apparently he/she recommended that they call themselves "Met" without the article—no "the."
Does it feel better to pay a lot for something? If we pay a lot for something we need it to be good.
