Why are marketers and advertisers keen to slap the word "jazz" on unrelated things from movies like La La Land to cologne and fruit? Let's examine the use of jazz in marketing.
Donald Trump won the presidential election by doing what we tell our clients to do every day. He rigorously stuck with the Trump brand.
We like clean narratives because they are easy to hold and remember. This goes for history, and for branding. What will history make of our time?
Are interactive features like card-making booths and ambient sounds at art museums "infantilizing prattle" distracting from the art? Or a way to engage audiences who might otherwise be lost?
Does culture eat strategy for lunch? Not really. But will a misaligned culture eat up your strategic efforts? Probably. Does it make sense to pay careful attention to an organization's culture and not just its business strategy? Absolutely!
Are cultural practices impeding your organization's health? Are you mindful of any communication gaps that may exist?
Along with our client, the National Museum of Women in the Arts, we're proud to have won a first prize in the American Alliance of Museums' 2016 Museum Publications Design Competition.
The story behind the campaign is worth telling because it says something about our client as an institution—one situated in a highly competitive museum market without the marketing budget to match its heavy-hitting competitors—and also something about our strategy-first approach.
Pokémon Go attracts players to specific locations & can be used by businesses to bring in customers. Are trending mobile games the new wave of marketing?