Are interactive features like card-making booths and ambient sounds at art museums "infantilizing prattle" distracting from the art? Or a way to engage audiences who might otherwise be lost?
Does culture eat strategy for lunch? Not really. But will a misaligned culture eat up your strategic efforts? Probably. Does it make sense to pay careful attention to an organization's culture and not just its business strategy? Absolutely!
Are cultural practices impeding your organization's health? Are you mindful of any communication gaps that may exist?
Along with our client, the National Museum of Women in the Arts, we're proud to have won a first prize in the American Alliance of Museums' 2016 Museum Publications Design Competition.
The story behind the campaign is worth telling because it says something about our client as an institution—one situated in a highly competitive museum market without the marketing budget to match its heavy-hitting competitors—and also something about our strategy-first approach.
Pokémon Go attracts players to specific locations & can be used by businesses to bring in customers. Are trending mobile games the new wave of marketing?
Brand names, like all names, are crucially important. Do you keep yours when others whom you cannot control are using it?
The American Alliance of Museums 2016 conference in DC left me refreshed and inspired: "If we are trying to solve all the problems inherent in figuring out how to do interstellar space travel, what are you doing?"
Our marketing discovery process is aided by a set of tools outlined here. We believe that they are some of the best available.