How do you get new clients? If you sell B2B, the short answer is probably “relationships.” Almost.
We all now take advantage of open source software. For our work in web development, it helps make many formerly complex and expensive tasks faster, easier, and less expensive. We tend to take this for granted, but the meaning of the open source systems that have germinated and are now prospering on the web is still evolving. We do not know how far these systems can take us. What are their limits? What can be done with them once harnessed in new ways for good?
An article on June 15th in the Wall Street Journal by Nathan Koppel noted that “Law firms, particularly those that represent plaintiffs, are increasingly devoting resources to developing a presence online, where consumers—and potential clients—congregate.” The article mentions Sokolove Law, a Massachusetts-based firm that's spending $12 million annually on digital outreach (up from 1/4th of that in 2006). OK, this really isn't chump change.
The Media Development Loan Fund, or MDLF, is a pioneering international nonprofit organization formed in 1995 by Sasa Vucinic and the late Stuart Auerbach with seed money from George Soros' Open Society Institute. The idea behind MDLF was to create a loan fund for the free press in fledgling democracies. Now celebrating 15 years and nearly 100 million dollars in loans, 200 projects in 24 countries around the globe, MDLF wanted to create a book to commemorate its achievements.