The Dutch New-York educational game for kids was created by Tronvig Group for the DiMenna Children's History Museum as part of a suite of educational games.
Although I'm not sure it is generally seen in these terms, the call for more effective engagement is a recognition of the reality that museums ARE in heated competition.
On-site SEO or search engine optimization is all the stuff you can do on your own website that will make it easier for people to find your content via natural searches like a Google search. Here are 15 things you can do yourself—or with only a little help—that can make a big difference for search engines.
The basic principals of SEO are not hard: be honest, explain your content, link things up.
Use the page title, description, and tags to genuinely help people find and understand the content of the page. Don't put tags on the page for things that are not directly relevant to the content. Don't title the page something it is not.