Is it better to have a unique name like Kinko's or a more descriptive one like Staples? Is it better to have a name that's actually a person's name like Lowe's or something that really clues you in to the core business promise is such as Home Depot? International Business Machines or just a feel good symbol like Apple?
There is danger and reward everywhere.
Last year I wrote about taking a solid two-week vacation and described taking the family to our remote Canadian island with no electricity and no running water.
That was a really good vacation.
This year, I blew it.
I came upon the Jerry Seinfeld "Don't break the chain." reference twice in two days this week. If you have not heard it, it's a recollection from Brad Isaac of some useful and practical advice he was given by a then up-and-coming Jerry Seinfeld.
Kids? History? Are we talking oil and water?
Maybe, but many popular kid games are packed with history both real and imagined. It's a rich source of material.
We know history is enthralling, and given the right hooks, kids bring the past to life for themselves. So how do we make history relevant for kids?
Games can do it.