While we've seen a small set of core values brought to life with our clients in the nonprofit and cultural sector, the reality is that core values are for everyone. We were able to test this principle recently running our workshop for the docuseries “Hustle” depicting the struggles of small business entrepreneurs in NYC.
In Friday’s New York Times, David Brooks invokes both marketing and branding as the opener for a column on the Michael Cohen hearings. It is certainly appropriate to invoke these terms in relation to the current President, who is a kind of brand savant, but what troubles me about Mr. Brooks’ use of branding is the unfortunate tendency to equate branding with pretense, to define it as a kind of falsehood that you prepare and wear to cover up the truth.
The promotional campaign for Black Abstract, a recent exhibition at the National Museum of Women in the Arts, shows our work philosophy in action. Whether we are refreshing a visual identity, launching a brand awareness campaign, or promoting an art exhibition, strategy comes before design, placing a premium on including the voice of the customer.
In this follow-up to "Why rebrand?" I’d like to highlight some reasons that do not pass muster. I have seen all of these serve as the primary reason for a rebrand. If you happen to see them, please take it as a warning that the question of “Why” needs closer examination.
Why rebrand? Thoughts prepared for the Chicago Museum Exhibitors Group on the topic of Rethink, Rebrand: Why, When and How Museums Reinvent Themselves
This article is written with museum examples in mind, but the principles apply much more broadly. Experience shows us that the sequence of these three questions is important. Only initiate a rebrand with a solid why. Then explore when and how.
At Communicating The Museum Brussels, Raquel Meseguer, who hails from the theatre world, gave a seemingly unassuming presentation that was actually electrifying and a revelation: Dreams of Resting Spaces. Should we not find in museums—especially art museums—a place of respite, rejuvenation, mystery, contemplation, and inspiration?
I recently listened to an episode of Freakonomics called “Here’s Why All Your Projects Are Always Late — and What to Do About It.” Its discussion of the human tendency to plan on getting stuff done, but often falling behind schedule and going over budget, struck home for me. I meant to write a post about it … so here I am today, having suffered for a month and a half from the most obvious component of the planning fallacy.
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to customer demand. But despite all protestations to the contrary, artists are brands.