I recently listened to an episode of Freakonomics called “Here’s Why All Your Projects Are Always Late — and What to Do About It.” Its discussion of the human tendency to plan on getting stuff done, but often falling behind schedule and going over budget, struck home for me. I meant to write a post about it … so here I am today, having suffered for a month and a half from the most obvious component of the planning fallacy.
Artists don’t usually think of themselves as brands. I’m sure the idea chafes. “I am an artist” is an assertion against branding and its requisite responsiveness to customer demand. But despite all protestations to the contrary, artists are brands.
What are a few of the most common pieces of BS that people believe about branding? Watch as Tronvig Group President and Creative Director James Heaton breaks down each.
With an entire culture dedicated to what purports to be the biggest decision of your life, there is surprisingly little information on how students are supposed to choose which college to attend. People rarely discussed specific programs or opportunities; instead, you were meant to conclude from some combination of personality, party habits, and academic performance where you’d fit in. To choose a college was to determine the school that best aligned with your personal brand.
With the PyeongChang 2018 Winter Games upon us, here's what you might want to know about the official mascot Soohorang and his "dad" Hodori, mascot of the 1988 Summer Olympic Games in Seoul, from a design and branding perspective.
It boggles my mind that a multi-billion dollar company wouldn’t invest what would be a drop in the bucket toward customer goodwill, which would only help to ensure and elongate the success of its brand in the long run. It’s ironic that it refers to its customer service team as Customer Care.
The second of Peter F. Drucker's five most important questions is "Who is our customer?" Like all of his questions, it is deceptively simple. The most common wrong answer, given by default, is "the people in the decision room."
Brands are often thought about in very limited terms but in reality, they exercise tremendous power in every kind of business or organization.
Watch an excerpt of our workshop at the Tenement Museum in New York City in which James Heaton poses the question, "What is a brand?"