"Tell them the truth. First, because it is the right thing to do, and second, they'll find out anyway."
—Paul Galvin.
Ahh the truth. That thing to be finessed if you want to succeed in marketing ... NOT.
Singles, age 18-35, are a very large and growing population, particularly in metropolitan areas, even relatively small ones. This makes them a very desirable consumer target. They are also important because the habits formed during one's single life are tenacious and strong.
When thinking of games for museums it's hard not to let your mind think of hits like “Angry Birds” which had 200-million downloads by May 2011. Players worldwide spend 200 million minutes (=380 years) on the game each day. This demonstrates that people do love to play well-crafted snack food style games that have optimized game play mechanics (easy to learn, hard to master) that are addictive and fun. Should museums try to replicate or imitate this? Probably not.
Is your content useful, timely, relevant, needed? Is it adding something valuable to the MASSIVE conversation that is the contemporary internet?
It should be.
"To swear off making mistakes is very easy. All you have to do is swear off having ideas."
—Leo Burnett.
We make mistakes.
The trick, of course, is to learn—and to make process changes from that learning—so that on our next pass through that same or a similar gauntlet we exhibit more finesse.
We are certainly not the first organization to struggle with getting everyone to fill in their time sheets. We've tried a variety of methods. We have made it really easy with software. We have tried asking nicely, telling regularly, assigning a person to go check and cajole each and every day. Through all this somehow consistent compliance has always eluded us.
Enter the piggies.
We want to make the world better, and for us the way we can do that most effectively is through our clients. So it is important that we choose our clients well. These are the ten questions we currently ask ourselves when we consider if a potential client is likely to be the ideal client for us.
Written with a pen from the funeral home where my dad was cremated just two months ago, these are my mom's last words. They are written in her journal.
