Grant’s Interest Rate Observer, the financial publication best known for blending ancient and modern ideas, today unveils a thoroughly 21st century website designed by Tronvig Group.
"There are only two things in a business that make money – innovation and marketing, everything else is cost."
—Peter Drucker
Intrinsic motivation comes from inside. It is inspired by deep-seated interests or from pleasure derived directly from an activity. Intrinsic motivation is critical for long-term or repeated engagement. Intrinsic motivators are effective at supporting sustained, engaged behaviors—the kind I suspect you really want.
When saying "I don't need a brand. I need a product." the speaker was saying she doesn’t need McDonalds, she just needs fries—any fries for that matter. She doesn’t need HP, she just needs a computer or printer—any computer or printer will do. She's assuming her consumers will behave this way. I think they will not.
How can museums use motivation more effectively to engage visitors and other constituents? What are the dangers and opportunities of the "gamification" trend, and what can museums do with insights obtainable from the motivational factors within games?
Tronvig Group developed the brand strategy, the new brand, as well as brand applications such as menus, signage, and a new website for this local Brooklyn farm-to-table restaurant and event space. ICI French Country Kitchen, Est. Brooklyn 2004 is located between the Ft. Greene and Clinton Hill neighborhoods in Brooklyn and is within walking distance from our new office.
"Virtually every type of expected tangible reward made contingent on task performance does, in fact, undermines intrinsic motivation. Furthermore, not only tangible rewards, but also threats, deadlines, directives, and competition pressure diminish intrinsic motivation because, according to cognitive evaluation theory, people experience them as controllers of their behavior."
—Richard M. Ryan and Edward L. Deci
"Tell them the truth. First, because it is the right thing to do, and second, they'll find out anyway."
—Paul Galvin.
Ahh the truth. That thing to be finessed if you want to succeed in marketing ... NOT.
