Taking the first step to a more powerful brand is easier than you think.

Any brand strategy process should start with sorting out the fundamentals of who you are and what you want to be known for. Our tutorial combines a video series with phone consulting to offer an affordable way to do just that.

Watch Part One below using the password tronviggroup (all lowercase). Learn more about the full product here.

brand strategy tutorial

Museum Marketing, Communications & Audience Engagement Glossary

The glossary is a compendium of critical but often loosely defined terms relevant to the work of museum marketing, communications, and audience engagement professionals. Each word has a brief summary of what it means, how it’s used, and why it matters.

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