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Varian Medical Systems

Varian Medical Systems, a leading developer of oncology treatments and software, sought to increase national brand awareness by driving traffic to key pages on their website. VMS introduced their TrueBeam system for radiation treatments outside of the medical community with the message, “Make Cancer the Victim.”

Throughout 2018 and the first half of 2019, DCW leveraged display and mobile in-app as the driving force for enhancing brand awareness and user engagement across pixeled pages. Additionally, DCW tested a variety of tactics, including native in-stream, email newsletters, and LinkedIn placements to supplement the primary strategy.

41%
year-over-year decrease in eCPA



125%
year-over-year increase in page visits



50%
increase in LinkedIn CTR relative to 0.18% benchmark

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